Description of service
YouTube is a video platform owned by Google. When used for advertising, it tracks user behavior for ad targeting, retargeting, and conversion measurement.
Processing companies
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
The processing company's data protection officer
Below you can find the e-mail address of the processing company's data protection officer.
https://support.google.com/policies/contact/general_privacy_form
Purpose of data
This list outlines the reasons for data collection and processing.
AdvertisingVideo AdsRetargetingConversion Tracking
Applied technologies
This list details all technologies that this service employs to gather data. Common technologies include cookies and pixels placed in the browser.
CookiesPixelJavascript
Collected data
This list includes all (personal) data gathered by or through the use of this service.
IP addressDevice informationBrowser informationPages visitedVideo viewsAd interactionsReferrer URLUsage dataCookie ID
Legal basis
In the following, the required legal basis for processing data is stated.
Consent under GDPR
Place of treatment
This is the main location where the gathered data is processed. If the data is also processed in other nations, you will be notified separately.
* The European Union
Transfer to third countries
This service may send the collected data to another nation. Please note that this service may transfer data to a country that does not meet the necessary data protection standards. Below, you can find a list of the countries to which the data is sent. You can find more information about security measures in the provider's privacy policy or by contacting the provider directly.
USASingaporeChileTaiwan
Retention period
The retention period is the time during which the collected data is stored for processing purposes. The data must be deleted as soon as it is no longer necessary for the stated processing purposes.
* Data retention varies. Users can manage in Google Account settings.
Data recipients
In the following, the recipients of the collected data are shown.
Google Ireland LimitedGoogle LLCAlphabet Inc.
Click here to read the data processor's privacy policy
https://policies.google.com/privacy
Click here to read the data processor's cookie policy
https://policies.google.com/technologies/cookies
Overview of Information Storage Techniques
The service outlined here incorporates various methods for storing information on a user's device. The following section provides a detailed account of these techniques, emphasizing their role in enhancing user experience and adhering to established data protection protocols.
VISITOR_INFO1_LIVE
Stores YouTube visitor information for ads.
Type
cookie
Duration
6 months
YSC
Stores YouTube session for video views.
Type
cookie
Duration
Session
PREF
Stores user preferences.
Type
cookie
Duration
2 years
LOGIN_INFO
Stores login/session info for embedded player.
Type
cookie
Duration
2 years
